This month, almost 2 million first-year students will head off to college campuses around the country. Most of them will be about 18 years old, born in 1990 when headlines sounded oddly familiar to those of today: Rising fuel costs were causing airlines to cut staff and flight schedules; Big Three car companies were facing declining sales and profits; and a president named Bush was increasing the number of troops in the Middle East in the hopes of securing peace. However, the mindset of this new generation of college students is quite different from that of the faculty about to prepare them to become the leaders of tomorrow.
Each August for the past 11 years, Beloit College in Beloit, Wis., has released the Beloit College Mindset List. It provides a look at the cultural touchstones that shape the lives of students entering college. It is the creation of Beloit’s Keefer Professor of the Humanities Tom McBride and Public Affairs Director Ron Nief. The List is shared with faculty and with thousands who request it each year as the school year begins, as a reminder of the rapidly changing frame of reference for this new generation.
The class of 2012 has grown up in an era where computers and rapid communication are the norm, and colleges no longer trumpet the fact that residence halls are “wired” and equipped with the latest hardware. These students will hardly recognize the availability of telephones in their rooms since they have seldom utilized landlines during their adolescence. They will continue to live on their cell phones and communicate via texting. Roommates, few of whom have ever shared a bedroom, have already checked out each other on Facebook where they have shared their most personal thoughts with the whole world.
It is a multicultural, politically correct and “green” generation that has hardly noticed the threats to their privacy and has never feared the Russians and the Warsaw Pact.
Students entering college for the first time this fall were generally born in 1990.For these students, Sammy Davis Jr., Jim Henson, Ryan White, Stevie Ray Vaughan and Freddy Krueger have always been dead.
- Harry Potter could be a classmate, playing on their Quidditch team.
- Since they were in diapers, karaoke machines have been annoying people at parties.
- They have always been looking for Carmen Sandiego.
- GPS satellite navigation systems have always been available.
- Coke and Pepsi have always used recycled plastic bottles.
- Shampoo and conditioner have always been available in the same bottle.
- Gas stations have never fixed flats, but most serve cappuccino.
- Their parents may have dropped them in shock when they heard George Bush announce “tax revenue increases.”
- Electronic filing of tax returns has always been an option.
- Girls in head scarves have always been part of the school fashion scene.
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