The amazing reaction to the death of Steve Jobs
Chicago Tribune, October 7, 2011
For many Americans, the years 2001-2010 were the roughest decade in
memory. Our nation endured terrorism and war, temporary boom and lasting
bust. Too many have been left feeling powerless in the recession's
dismal aftermath.
By one measure, though, Americans have become
much more powerful. One of the nation's corporate chief executives — a
group suffering from a serious image problem these days — did more than
anyone to transform our lives with the power of computers. With iPods in
2001, iPhones in 2007 and iPads in 2010, he made the hard years of the
recent past easier, more productive, more beautiful to behold.
Thanks, Steve. We needed that.
History will remember
Steve Jobs
as an innovator, fortune builder and technology genius. His legacy
holds an important lesson for dealing with economic adversity today.
Jobs was, in his words, "a very public failure." In 1985, he got kicked out of the company he co-founded,
Apple Inc.
The
focus of his adult life disappeared. He awkwardly apologized to people
he thought he had let down. He felt rejected. He didn't know what to do
next.
Those same hopeless feelings probably sound familiar to the millions targeted in brutal layoffs over the last four years.
Like so many others today, Jobs started over.
In
the 10 years that followed, he kept innovating, making something from
nothing, and not always succeeding. He unveiled the $6,500 NeXT personal
computer, which didn't sell. Through his
Pixar animation studios, he also gave us Woody and Buzz from the beloved film
"Toy Story," which sold tickets by the millions.
Everybody fails. It's what comes next that counts.
Jobs wormed
his way back into Apple, first as an adviser, then as interim chief
executive, then by dropping the "interim." What followed must be among
the greatest comebacks in business.
He proved himself to be the
Thomas Edison of our age: prickly, yes, but adept at combining technology and business to change peoples' lives.
Edison has the more impressive portfolio — you can get by without your
iPod more easily than you can without lightbulbs. No, really, you can.
But Jobs has the more impressive following.
For many people who heard the news of Jobs' death, there was an immediate lurch of sadness.
On
the sidewalk beside the Apple Store along Chicago's North Michigan
Avenue, Jobs' fans on Thursday created a shrine to his memory. They left
flowers, lit candles and placed fresh apples on the concrete. The same
spontaneous tributes occurred at Apple Stores in London, Paris, Tokyo
and elsewhere around the world.
"I promise to always take the next big step," said one message left for Jobs in Chicago.
"Let's go invent tomorrow," said another, invoking a Jobs quote.
One scribbled post-it asked if the
iPhone's GPS could be used to locate its originator in heaven. Definitely a question for the store's Genius Bar.
Facebook
and Twitter lit up with people reminiscing about their first iPod or
Macintosh. "Before I could walk, I was playing and learning on an Apple
computer," one fan began.
"It's strange, realizing how much
someone you never knew changed your life," another wrote. "Of course I'm
typing this on my beloved MacBook Pro."
Author Martin Lindstrom wrote in a recent
New York Times
op-ed that brain scans of people reacting to a vibrating iPhone showed
they "responded to the sound of their phones as they would respond to
the presence or proximity of a girlfriend, boyfriend or family member.
In short, the subject didn't demonstrate the classic brain-based signs
of addiction. Instead, they loved their iPhones."
In 2005, Jobs gave the commencement speech at
Stanford University that makes his most fitting eulogy. Even though he told the graduating students that his
cancer
had been cured, he shared his thoughts about facing death since his
diagnosis about a year earlier. Thinking about death every day helped
him overcome the natural fear of failure, he told them.
Drawing on
his 1970s California hippie roots, Jobs invoked The Whole Earth
Catalog, a hodgepodge of photos, articles and neat ideas — "one of the
bibles of my generation," as Jobs put it. He remembered its slogan:
"Stay hungry. Stay foolish." As Jobs said, "I have always wished that
for myself. And now, as you graduate to begin anew, I wish that for
you."
Stay hungry. Stay foolish.
Thanks Steve for making my life more creative and enjoyable!